Apple Music Celebrates 10 Years
Apple Music is now 10 years old. To mark this occasion, Apple is launching a brand new artist focused studio in Los Angeles designed to support global talent and audio innovation.
A Decade Of Apple Music
Since launching in June 2015, Apple Music has grown into a platform spanning over 100 million songs, more than 167 countries, and has industry-leading features such as Spatial Audio and Replay. It has supported artists through editorial programming, exclusive content, and platform tools that elevate both major and independent acts.
The service has played a central role in Apple’s Services division, which is now over $39 billion AUD quarterly, underscoring its significance beyond pure entertainment. Apple Music continues to refine how artists create, publish, and share content in a global, mobile-first ecosystem.
The New LA Creative Hub
Located in the heart of Los Angeles, the three-level creative space is purpose-built to foster music production, live radio, and artist-led storytelling. Key facilities include two full Spatial Audio radio studios, a 371-square-metre performance soundstage, and an industry-grade 9.2.4 Spatial Audio mixing suite.
It also includes private content creation suites for podcasts, video, songwriting, and interviews, as well as archival and recognition corridors highlighting the ten years of landmark moments.
This hub joins a growing global network that includes Tokyo, New York, Paris, Berlin, and Nashville, with more locations planned. The intent is to support artists where they work, offering hands-on infrastructure without compromising creative autonomy.
Apple Music Radio
Apple Music Radio, launched as Beats 1 in 2015, is central to the anniversary programming. To commemorate the milestone, Apple Music scheduled a week of content for Apple Music Radio including Don’t Be Boring – The Birth of Apple Music Radio (hosted by Zane Lowe and Ebro Darden), 10 Years of Apple Music, a retrospective editorial broadcast, Live: 10 Years of Apple Music, a 3-hour livestream event with interviews and musical guests, and a countdown of the top 500 streamed tracks in platform history, culminating in the “Top 100 of All Time”
Apple is also rolling out Replay All Time, a new feature providing users with a retrospective of their listening habits across the full decade. With Replay All Time, subscribers can stream this Replay playlist from the Home tab in Apple Music.
Artist-Focused Infrastructure
The LA studio is not a consumer-facing venue, strictly for artist use, giving creators an all-in-one environment to record, film, broadcast, and engage with their audiences.
Zane Lowe, Global Creative Director, described the space as “a foundation for storytelling, community, and experimentation.”
Spatial Audio At Scale
Spatial Audio is no longer a novelty, the LA hub’s 9.2.4 suite is engineered for Dolby Atmos production, offering artists a reliable path to creating multi-dimensional, immersive tracks that are already supported natively across Apple hardware with a growing number of releases already mastered in Spatial Audio.
Compliance, Content, & Global Reach
By extending studios to regional creative communities, Apple avoids geographic concentration and supports distributed content production. Each studio adheres to Apple’s internal security, privacy, and brand compliance frameworks. Content produced within Apple facilities is subject to consistent formatting and accessibility protocols, ensuring frictionless deployment across its global services layer.
Supporting Independent & Emerging Artists
Beyond celebrity acts, the LA hub also provides space for emerging and independent artists. Apple Music’s editorial and programming teams retain significant influence in surfacing non-mainstream content. By giving smaller artists access to the same tools as major acts, the model becomes more meritocratic and less label-dependent.
